Objective

Enable, through hands-on training, participants to be able to prepare and deliver key and effective public communications during an emergency, using all media modes available

Target audience

Public information officers and public spokespersons

Duration

20 hours

Contents

• Review of interviews
• Social media exercise
• Communications policy and understanding the media
• First on-camera interviews
• Choosing the right media
• Messages: bridging and dealing with tough questions
• Second on-camera interview
• Lessons learned from recent events
• Managing conflicting information
• Behaviour and body language
• Managing scrums
• News conferences